Tesla have changed the automotive industry forever that we all can agree on. However, the question is can it survive as a company, not as an idealistic concept. To answer this serious question Tesla have finally unveiled the Model 3. They unveiled it in a theater at California, which was graced by Silicon Valley elites. Now, this breaks the norms of how cars are usually unveiled, as they didn’t use an auto show. Some who attended the event said that they felt that they were being treated to a tech launch rather than a car launch.
The car’s pre-orders have reached a mammoth 250,000 as of 4th April 2016. Now if Elon is able to sell each and every car he will be able to make Tesla $ 8.75 billion for the company. However, to reach profitability Elon Musk says that they need to sell 500,000 cars each year. Slowly but steadily they seem to be building towards that target.
Tesla will be selling the Model 3s starting from late 2017, and will begin heavy production in 2018. However, this is if everything goes well. Tesla are notorious for missing deadlines, with the Model X being a case study. But we can all agree if they have decided to launch it they are seemingly very confident of what they have.
The Model 3 is a 5-seater sedan that has a range of 215 miles. It accelerates from 0-60 in less than 6 seconds. Also, it has a 15” console with enough room for all. Its main competitor is the Chevy Bolt owned by GM. It will be interesting to see if the Bolt will dent the Model 3’s sales as it will be available at the dealers prior. Considering we are talking of another all electric car rather than Audi A4 or Mercedes Benz C-Class proves opinions have changed.
Below is the unveiling of the Model 3 as it happened: